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This site had the following on the homepage, "Is owned and operated by Erica Roles - a ski and climbing guide certified by the." Our analyzers noticed that the web site said " Association of Canadian Mountain Guides." The Website also stated " ACMG Based out of Canmore, near Banff National Park in the Canadian Rocky Mountains,. Runs trips and courses in backcountry skiing, ice climbing, avalanche skills training, rock climbing, mountaineering and rope rescue. Erica has worked for major guiding operations such as Yamnuska Mountain Adventures, the Alpine Club of Canada and RK Heliski." The website's header had Association of Canadian Mountain Guides as the most important keyword. It was followed by ACMG, Erica Roles, and ice climbing guide which isn't as highly ranked as Association of Canadian Mountain Guides. The next words the site uses is ski guide. alpine climbing guide was also included and could not be viewed by search crawlers.